5 Reasons Why You Should Use an Enterprise Social Network

by guest blogger emplo


Most of us are familiar with some form of social media that we use for various reasons both business and personal. In this day and age, it’s hard to even go outside without hearing about the latest on Facebook or Twitter. Many networking opportunities have also opened up with businesses as job seekers and hiring managers have come together on LinkedIn. The hot topic this year, however, is something of an inside-out version of social media, though it is a bit more complicated than that. Enterprise social network is revolutionizing the way many companies do business and facilitate collaboration between management and employees.

So why should companies be paying more attention to this trend? Well, a few reasons come to mind.

1.Increased Employee Morale

It’s no secret that a happy employee is a good employee. When employees enjoy their jobs and are happy where they are they are more likely to be productive, to bring fewer conflicts, and of course, they are more likely to stay at their jobs. Employee retention and productivity are vital to a company’s success and most agree that low or standard turnover rates are a big plus.

So what does this have to do with an enterprise social network? Employees are more likely to be happier if they know that their voices and ideas are heard by management. Aside from that, however, there are studies that at least suggest that in general people are happier when they’re connected to social media. Judging by this couldn’t one say that an enterprise social network could also have the same effect, that an employee will be happier at his or her job if they’re connected to the company?

2.Improved Communication Between Employees and Management

One of the areas where many companies fail to successfully implement an ESN is in the area of listening. Often an enterprise social network fails to engage employees and no one ends up using it. For this reason, many companies give up on the idea before they even begin. On the other hand, those with the business savvy to do so, have very successfully engaged in the art of listening. So why is this important? Who knows better than the employee what happens on the floor? Some of the best ideas come from seemingly the most unlikely of places, and when those ideas are heard, listened to, and receive a real response – companies thrive. Take for example JobCloud – a Swiss recruitment company. Since they have started using an enterprise social platform – emplo, communication between their German and French-speaking branches has become much more effective. Employees are up to date with what’s happening in different offices, they express their opinions more freely and are more keen on sharing ideas.

3. Enhanced Collaboration

As you probably know, the most important aspect of effective collaboration is communication. Communication failure is the most frequent problem that businesses face which cripples companies to the core. This includes communication within departments, between departments, and of course communication between management and personnel. When the lines of communication are both solid and open it empowers the employee, which empowers the organization. In addition, employees are more productive, and happier at their jobs when they are informed and connected.

4. Reduced Internal Emails and Increased Productivity

Many companies that implemented an ESN have stated that a few of the goals include reducing the overall volume of company emails as well as reducing the need for company meetings. These traditional forms of communication can often be lost in translation and they take up time, effort, and ultimately money in implementation that could be used building profits. So what’s the solution? A social media platform! An ESN allows companies to distribute company-wide information at a fraction of the cost, in a fraction of the time. For example, Smart MBC after implementing emplo have managed to reduce the number of internal emails by an overwhelming 97%. It also had a very positive impact on the employee productivity.

5 . Geographically Dispersed Teams Brough Closer Together

In the case of larger companies, time and space tend to complicate things a little in the way of communication. How do you get an idea or an important bit of information to members of a company that crosses international borders? Even with the advancements of internet communications, that’s still no easy endeavor. It turns out thatCoca-Cola and a few other companies used these platforms to do just that, and have never regretted it.


INTERVIEW: Shobhan Gajjar Country Manager of emplo and former CEO of TotalJobs


Why are you so passionate about Employee Engagement?

It can be summed up as happy people = happy customers = profit growth.  Increased productivity, higher customer satisfaction and lower staff turnover enable organisations to win in the marketplace and deliver higher than average profit. I believe in cultivating a strong culture where people are recognised for their contribution and are given development opportunities. This approach improves retention and also makes the company more attractive to new employees.

How can Employee Engagement Tech help enhance a business?

Technology is an enabler and there are many SaaS providers offering communication and collaboration tools.  Some include other functionality such as planning of events, surveys and questionnaires, individual development plans and 360 degree feedback.  Easy to use mobile apps allow you to connect even when away from the office and thanks to Cloud technology these tools are now affordable for SME’s

One example of the tangible business value delivered by your platform

emplo significantly reduces internal email traffic which in turn enhances communication and improves productivity. One of our customers, Smart MBC managed to decrease internal emails by 97% thanks to emplo. Through its newsfeed emplo keeps the entire organisation up to speed with company news and information that will help them perform better.  It allows people to communicate one on one or in groups, provide instant feedback, and organise documents and employee information all in one place. You can organise events and even conduct surveys via the in-built survey tool.  Engaged organisations deliver higher levels of productivity and profitability. A McKinsey study concluded that use of social technologies can improve productivity by up to 25%.

One example of how the platform improved the lives of employees

People want a sense of purpose and an opportunity to contribute to the organisation.  We all spend a long time at work so it’s important to have purpose and development opportunities.  Recognition is key, as it motivates people to do more than is expected.  All of this has a knock on effect to one’s personal life as the two are inextricably linked – if people are happy at home they are more likely to be happy at work.

What would people need to do to get buy in from you a CEO to invest in Employee Engagement

I think the question is can you afford not to invest in Employee Engagement?  There isn’t a great deal of cost involved and the benefits far outweigh the investment – start with a simple survey to gauge how employees are feeling about the workplace.  You will learn a lot from this exercise and it will start the dialogue that is required to harness all the knowledge and experience that exists in the organisation.


emplo is a digital workplace tool that builds employee engagement by integrating social collaboration, employee development and performance management into one online platform.

It connects employees into an empowered community that encourages internal communication, knowledge sharing and retention, while streamlining processes to enhance company profitability.

The Kind people at Emplo are offering a 3 month free trail of their service you can sign up here.